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The job was to create key art for the New Balance Always in Beta campaign. One of the products being promoted in this campaign was the Paradox sneakerboot. A window display (48"x72"), table sign (11"x17"), cube display (19"x19"x19"), and shoe riser (12"x3"x6" not pictured) were created by following guidelines with supplied logos/photos to promote the sneakerboot.
Each item was manufactured and displayed in the Brooklyn, NY/Philadelphia, PA Jimmy Jazz stores and Philadelphia, PA Villa stores.
Client: New Balance
Design: Elijah Justice