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Complex’s Joe La Puma takes popular artists, actors, celebrities, and athletes to the best sneaker stores around the globe on “Sneaker Shopping”. The show features fast-paced and witty interviews while celebrities browse for their favorite footwear, sometimes resulting in astounding spending sprees. Some celebrities include Kevin Hart, Whoopi Goldberg, Odell Beckham Jr., and more.
To kick off season 10, Complex created a social series extension of Sneaker Shopping titled, Behind The Pickups. This social series highlights a rare item purchased by the show’s guest. The goal for this logo was to give Behind The Pickups its own identity while still feeling like it was apart of Sneaker Shopping. The circle hang tag became the perfect solution serving as a metaphor connecting both shows.
Client: Complex Networks
Creative Direction: Wyeth Hansen
Design: Elijah Justice