Thug Jug™
Director: Elijah Justice
Collection: Thug Jug™ Trucker, June 2015
Photography: Elijah Justice
The objective for this project was to create a graphic that evoked feelings of summer nostalgia.
The Thug Jug™ design is heavily influenced by childhood experiences. Growing up regardless of who it was, everyone loved these barrel drinks. Whether it were the kids in school, on the block, a post basketball snack, or adults at the gas station, no one could turn this drink down. I surveyed multiple people to find out the popular color of choice was purple aka Grape. After creating the product I decided to shoot visuals in childhood areas where I most likely would of had a fruit barrel drink.
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